The Idea
After being known for so long as an “Old Guard” hotel, the Warwick need to communicate that there’s something interesting and intrinsically New York to staying at an 90 year old hotel. We created a print campaign as a way to tell the story of their NYC property and bring customers in who were looking for an authentic New York experience.

What Happened
The campaign told individual New York stories and brought them to life by using a unique cut paper and ink visual style. This helped connect the older but grand style feeling of the hotel with the unique quirkiness of New Yorkers. It communicated to potential hotel guests that they’ll be experiencing a hotel that’s truly part of “Authentic New York”.