The Idea
Under the heading of “More Is Better,” Verizon Wireless and Xfinity partnered up to give customers the chance to get mobile service and a TV, Internet, Home Phone and Triple Play, all together. The approach was to create a TV spot that would roll out, city by city. The spot highlighted the two companies coming together to create a great product offer to the consumer. Additionally, there was also an offer of a $300 Visa Prepaid card and choice of one of three smartphones when you signed up. Pretty sweet.

What Happened
By creating an animated spot, with kudos to Buck TV for their work, we were able to knit the two companies offerings together over the look of waterfront streets, overheads of buildings and suburban skylines of Portland. The result created a custom look for viewers to connect to their beloved city. As the partnership continued to roll out, the look of the spot would be tailored to suit the look of each specific city. All parties involved walked away with a cool, memorable spot — and maybe a new smartphone if they were really on the ball.