The Idea
Humana came to us to create a web video about highlighting the fact that there was a large segment of caregivers in the U.S. that were not being spoken to. As most of us will be caregivers to family members or friends at some point in our lives, it was an important message for Humana to get out to address this growing concern. The client had audio clips of individual’s personal caregiver stories recorded through the StoryCorps project, which was our starting point in creating the video.

What Happened
We combed through the hours of audio stories and found several compelling personal accounts of how people stepped up and took care of their friends and families. We then shot a video of one woman’s story of how her sister cared for her when she developed cancer and then ironically the roles were reversed. Her sister then cared for her when she developed cancer herself. Then cut the audio stories in to the main video to show the breadth of other caregiver stories that were out there. We shot at a home on the east end of Long Island and used the nearby beach as a fitting backdrop to illustrate the heart-warming story. Both the client and the agency were so excited with the result that the client was able to get company funding to launch a Caregiver effort to provide information and help to those who need it.