The Idea
When the charge is to create something so extreme that the networks might turn it down, what to do? Create an eyeball popping TV spot with visually arresting images that showcase Virgin’s brand personality, for one. What could be more fun than putting together lots of crazy set ups combined with music references to help launch Virgin Megastore’s first U.S. store. As a new comer to the music retail sales industry, we happily made the noise that helped get them noticed.

What Happened
The spot finally aired after much hand wringing by both agency and client. It definitely did what it was designed to do — make people stand up and take notice of what Virgin Megastore’s first U.S. store was all about. While we were charged with making it as racy as possible to get lots of press, several of the more extreme images were left out… but are left in the minds of the crew.