A print, digital, email and DM campaign for the Precision Workstation. Now the superstars of the architecture, engineering and construction industries have even more power to bring their great ideas to life.
The Idea
Under the heading of “More Is Better,” Verizon Wireless and Xfinity partnered up to give customers the chance to get mobile service and a TV, Internet, Home Phone and Triple Play, all together. The approach was to create a TV spot that would roll out, city by city. The spot highlighted the two companies coming together to create a great product offer to the consumer. Additionally, there was also an offer of a $300 Visa Prepaid card and choice of one of three smartphones when you signed up. Pretty sweet.
What Happened
By creating an animated spot, with kudos to Buck TV for their work, we were able to knit the two companies offerings together over the look of waterfront streets, overheads of buildings and suburban skylines of Portland. The result created a custom look for viewers to connect to their beloved city. As the partnership continued to roll out, the look of the spot would be tailored to suit the look of each specific city. All parties involved walked away with a cool, memorable spot — and maybe a new smartphone if they were really on the ball.
The Idea
When you launch a giant-killer in the
ultra-competitive world of laptops you
want to make sure everyone knows
about it. The super-fast, lightest-ever,
C-Suite worthy Latitude Z will have
anyone who loves their technology
clicking this bad boy right into their
shopping cart. The approach was to
create a campaign consisting of a web
video, full-page newspaper ads,
out-of-home and web banners to get
the message out. Using the line
“Think Wide, Work Thin” to play up
the point that it’s the “Thinnest, Lightest
16” laptop in the world (well for the time
being anyway). Some of the other
amazing features like Dell FaceAware,
a security feature that lets only the
owner use it and a wireless charging
stand that makes it easy to use and
charge without dealing with cords.
What Happened
With the campaign launch hitting with
such frequency, the flurry of initial
reviews came in fast and furious.
The Latitude Z took on a bit of cult
status due to the fact that there were
so many amazing features never seen
before, combined with a gorgeous,
sleek case design. Once it made its
way to CES the chatter was non-stop.
Definitely not your run of the mill
Dell laptop. The real result was a very
happy client.
The Idea
Here are a couple of examples of the ongoing Take Back Control campaign featuring Ned and Gil. As always, Gil makes a mess in his effort to help “manage” data while Ned uses solutions from IBM to cleanup Gil’s messes. Their comedic exchanges set the tone for each piece and created a fun way for IT professionals to learn the advantages IBM has over the competition.
What Happened
With a weath of material to draw on, inventing the amusing Gil and Ned situations was great fun. The “Mini G’’ concept used a fold out poster that illustrates Gil’s “great idea” to clone “Mini-G’s” of himself to help manage release of software applications. The “Survival Guide” stems from the “Worst Case Scenarios Survival Handbook” that helps HP customers looking to migrate to an IBM System p and again shows Gil’s amusing ways of dealing with problems. Emails were created for these pieces as well. Both pieces did a great job in continuing the campaign by entertaining and delivering information about IBM products to IT Professionals.
The Idea
Humana came to us to create a web video about highlighting the fact that there was a large segment of caregivers in the U.S. that were not being spoken to. As most of us will be caregivers to family members or friends at some point in our lives, it was an important message for Humana to get out to address this growing concern. The client had audio clips of individual’s personal caregiver stories recorded through the StoryCorps project, which was our starting point in creating the video.
What Happened
We combed through the hours of audio stories and found several compelling personal accounts of how people stepped up and took care of their friends and families. We then shot a video of one woman’s story of how her sister cared for her when she developed cancer and then ironically the roles were reversed. Her sister then cared for her when she developed cancer herself. Then cut the audio stories in to the main video to show the breadth of other caregiver stories that were out there. We shot at a home on the east end of Long Island and used the nearby beach as a fitting backdrop to illustrate the heart-warming story. Both the client and the agency were so excited with the result that the client was able to get company funding to launch a Caregiver effort to provide information and help to those who need it.
With a wide variety of plans and services, HIP fits pretty much anyone’s needs and lifestyle. Not to mention a large list of doctors with industry accolades. Which then begs the question: “So where do you get your healthcare?”
We rebuilt the NicoDerm / Nicorette site to reflect the new approach to helping smokers quit their smoking habit. Content was created to coincide with holidays like New Year’s and Mother’s & Father’s Day to support and inspire those who are either interested in quitting smoking or are in the process of quitting.
Quit.com Mobile Site - Content created to provide info, support, a personalized quitting program and savings coupons.
Quit.com FAQ VideosMultiple FAQ videos hosted on Quit.com and Youtube that help answer consumers questions about everything from how to stop smoking to what to do if I slip up and smoke. See more at Quit.com or Youtube
Keeping your data under control can be daunting. Now you can show data who’s boss and how see how Dell Storage Solutions keeps it all under control.
The Idea
Shedding the stigma of an offshore Medical and Veterinary school in the Caribbean isn’t easy. But by focusing on the pool of international professors and super-successful graduates that have gone on to become tops in their respective fields, St. George’s has taken its top spot not only in the Caribbean, but the world. That, combined with the rallying cry of Think Beyond, has helped future students realize that their dreams of being a doctor or a veterinarian are pursuits that can one day become reality.
What Happened
Shooting at St. George's in Grenada revealed a campus that's high-tech, filled with students that are bright, and passionate about making their futures a reality. The cricket spot shot in Trinidad reinforced the case for what passion, determination and strength of character can do. The outcome were spots that helped present St. George’s University in the U.S. and around the world as one of the top schools of its kind. The client was thrilled to see that despite a small budget, the agency was able to bring beautiful spots to life and help further St. George’s University's efforts.
The Idea
When the charge is to create something so extreme that the networks might turn it down, what to do? Create an eyeball popping TV spot with visually arresting images that showcase Virgin’s brand personality, for one. What could be more fun than putting together lots of crazy set ups combined with music references to help launch Virgin Megastore’s first U.S. store. As a new comer to the music retail sales industry, we happily made the noise that helped get them noticed.
What Happened
The spot finally aired after much hand wringing by both agency and client. It definitely did what it was designed to do — make people stand up and take notice of what Virgin Megastore’s first U.S. store was all about. While we were charged with making it as racy as possible to get lots of press, several of the more extreme images were left out… but are left in the minds of the crew.
So you hate the sound of bellies smacking into each other while on the buffet line aboard a cruise ship? Yeah well, so do I. But when I found out about ROC’s cruises that feature on-board lectures that fill your head full of good stuff about things like how the female Indian warriors of the 1500's got their name, Amazons, I started to take another look at cruising.
It’s an unexpected cruise line with unexpected trips. And print that makes for fun, interesting reading.
The Idea
After being known for so long as an “Old Guard” hotel, the Warwick need to communicate that there’s something interesting and intrinsically New York to staying at an 90 year old hotel. We created a print campaign as a way to tell the story of their NYC property and bring customers in who were looking for an authentic New York experience.
What Happened
The campaign told individual New York stories and brought them to life by using a unique cut paper and ink visual style. This helped connect the older but grand style feeling of the hotel with the unique quirkiness of New Yorkers. It communicated to potential hotel guests that they’ll be experiencing a hotel that’s truly part of “Authentic New York”.
#TUMSworthy is a term for food that’s so good it’s worth getting a little heartburn and popping a couple TUMS®.
With that in mind, we created #TUMSworthy Extreme Bar Food, where you can scroll through and see heartburn-inducing dishes from around the country.
We also created #TUMSworthy Holiday Treats that highlights holiday recipes with some added heat.
For football season we created the 10 Tips For A #TUMSworthy Tailgate, with heartburn-inducing recipes for game day.
We positioned the launch campaign for Mandarin Oriental Hotel Miami around the unique detail that there's a water view from every room. Mandarin was created to envelope it's customers in quiet luxury through the use of beautiful, natural materials. As other hotels were being built in South Beach, Mandarin created a little oasis just to the south, on exclusive Brickel Key. The work reflects Mandarin’s high level of sophistication and privacy. Something welcomed by the high-end, understated traveler.
